Privacy Statement

Published: 15 February 2025
Short summary (one line): We collect only what we need, protect it carefully, and give you control.

Introduction & Scope

Next Wave Wealth (“we”, “us”, “our”) operates nextwave-wealth.com and publishes market analysis, educational guides and digital reports. This Privacy Statement describes how we collect, use, share, and retain personal information when you interact with our site, newsletters, purchases, and support channels.

This statement applies to:

  • Visitors to nextwave-wealth.com
  • Customers who buy our digital products
  • Newsletter subscribers and people who contact us by email or form

1. What types of information we collect

A. Information you provide directly: name, email address, billing / invoicing details, message text and attachments you send us when contacting support, and optional profile fields you complete.
B. Transaction data: order references, invoice numbers, payment confirmation receipts (we do not store full card numbers). Payment processing is handled by third-party providers.
C. Technical & usage data: IP address, device type, browser, operating system, pages visited, session timestamps, and referral URLs. We collect these for analytics and to troubleshoot issues.
D. Cookies & similar technologies: first-party cookies for functional use, and third-party analytics cookies (Google Analytics) for usage patterns.

2. Why we collect data — primary purposes

We use personal information for the following, lawful purposes:

  1. Order fulfilment — to process purchases, generate invoices and deliver download links.
  2. Customer support — to respond to enquiries and fix access or technical problems.
  3. Service improvement — to analyse how the website and content are used and to improve functionality.
  4. Communications — to send newsletters or product updates when you have opted in.
  5. Legal and tax compliance — to keep records for accounting and regulatory requirements.

3. Legal basis for processing (UK context)

Our processing relies on appropriate legal grounds:

  • Contract: when processing is necessary to perform an order or provide your requested service.
  • Consent: for marketing communications and use of non-essential cookies. You may withdraw consent at any time.
  • Legitimate interests: for fraud prevention, internal analytics, security, and improving services — we balance these with your privacy rights.
  • Legal obligation: to retain financial records for statutory periods and to respond to lawful requests from public authorities.

4. How we share information

We do not sell your information. We share data only in limited circumstances:

  • With payment processors (Stripe, PayPal or similar) to complete purchases.
  • With hosting and cloud service providers who store site data and backups.
  • With professional advisors (accountants, legal counsel) strictly when needed to comply with law.
  • To comply with court orders, subpoenas, or regulatory investigations where required.

When we use third parties, we require contractual safeguards (data processing agreements) and ensure GDPR/Adequacy safeguards where international transfers occur.

5. Cookies — practical note

You will see a cookie banner on first visit. Cookie classes we use:

  • Essential cookies — required for cart logic and access to downloads.
  • Analytical cookies — aggregated usage statistics (Google Analytics).
  • Preference cookies — to store newsletter pop-up preferences.

Turn cookies off in your browser at any time. Disabling analytics cookies only reduces our insight into site improvement.

6. Data retention policy

We retain different records for different purposes:

  • Transactional records & invoices — retained for 7 years to satisfy accounting and tax rules.
  • Newsletter opt-ins & mailing lists — retained until you unsubscribe.
  • Support logs & correspondence — retained for 2 years for service continuity unless longer retention is required.
  • Anonymised analytics — stored indefinitely in aggregated form.

If you request deletion, we will remove personal records unless we are legally required to keep them (for example, tax records).

7. Your rights and how to exercise them

You have the following rights (subject to legal limits):

  • Access: Request a copy of what we hold.
  • Rectification: Ask corrections to inaccurate records.
  • Erasure: Request deletion in most cases.
  • Restriction: Ask that processing be limited.
  • Data portability: Request your data in a structured, machine-readable format.
  • Objection: Object to direct marketing and processing based on legitimate interest.

To exercise any right, email privacy@nextwave-wealth.com with “Data Request” in the subject line. We will respond within one month and, if needed, may extend by two further months for complex requests (we’ll notify you).

8. Security measures

We apply technical and organisational safeguards, including:

  • HTTPS for all site traffic.
  • Encrypted backups and role-based access controls.
  • Regular software patching and vulnerability scanning.
  • Limited staff access to personal data on a need-to-know basis.

Nevertheless, no online system is perfectly secure — please avoid sending sensitive financial credentials via unencrypted email.

9. Children & minors

Our site and services are intended for adults only. We do not knowingly collect information from anyone under 18. If you believe we hold data about a minor, contact us and we will take steps to remove it.

10. Changes to this statement

We may update this Privacy Statement. Material changes will be posted with a prominent notice and a revised “Published” date. Continued use indicates acceptance of the modified terms.